Best Lead Generation Services

QUALITY LEAD'S AT COST EFFECTIVE PRICING FOR ANY BUSINESS

  • 8+ Years of industry experience
  • 95+ Retention rate
  • 900+ Happy Clients
  • 45+ Team Members
  • 24/7 Support

What is A Lead?

A lead is a person who has indicated interest in your company's product or service in some way, shapes, or form.

As a lead, you'd hear from a business or organization with which you've already opened communication … instead of getting a random cold call from someone who purchased your contact information.

For example, maybe you took an online survey to learn more about how to take care of your car. If you got an email from the auto company that hosted the survey on their website about how they could help you take care of your car, it'd be far less intrusive and irrelevant than if they'd just called you out of the blue with no knowledge of whether you even care about car maintenance, right?

And from a business perspective, the information the auto company collected about you from your survey responses helps them personalize that opening communication to address your existing problems.

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WHAT IS LEAD GENERATION?

Lead generation is the process of finding people (leads) who’re likely to become your customers immediately or in the future. “Finding” people implies finding information about people, like their name, email ID or organization’s name, all of which you can use to initiate a business relationship with them. You can generate leads organically and/or by spending money, depending on your resources.

If you meet fifty people at a conference, request them for their email ID, and they share it with you, that’s an example of lead generation.

If a visitor to your website fills out your signup form, that’s lead generation too.

Or let’s say you’ve posted about your product/service on social media. A visitor leaves a comment, expressing interest in your business. This is also lead generation.

These examples might make it seem like lead generation is pretty easy; it is not. To get people to divulge information about themselves, you should be able to articulate the value in your business solution. Plus you need to be present in channels that get you closest to your target audience. Articulating value is a broad, multi-layered topic, and it has as much to do with soft skills as it has to do with your knowledge of the business. However, there are specific channels you can tap into when it comes to lead generation, and that’s where we’re heading next.

HOW LEAD ADS HAVE IMPACTED

THE LEAD GEN BUSINESS

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Lead Generation
Why Lead Generation
Why Do You Need Lead Generation?

When a stranger initiates a relationship with you by showing an organic interest in your business, the transition from stranger to customer is much more natural. Lead generation falls within the second stage of the inbound marketing methodology. It occurs after you've attracted an audience and are ready to convert those visitors into leads for your sales team (namely sales-qualified leads). As you can see in the diagram below, Eptins Proposal 2019 generating leads is a fundamental point in an individual's journey to becoming a delighted customer.

Strategic
Our Strategic Approach

We appreciate the opportunity to submit a Marketing pre-proposal for your company. This pre-proposal will give you an overview of the benefits of our firm, a brief about various online mediums we can leverage, how to define campaign objectives, our methodology of carrying out a Marketing campaign and the value we offer as your internet marketing partner.

Lead Generation
Lead Generation Steps
Our Smart Steps for Lead Campaign

When a stranger initiates a relationship with you by showing an organic interest in your business, the transition from stranger to customer is much more natural. Lead generation falls within the second stage of the inbound marketing methodology. It occurs after you've attracted an audience and are ready to convert those visitors into leads for your sales team (namely sales-qualified leads). As you can see in the diagram below, Eptins Proposal 2019 generating leads is a fundamental point in an individual's journey to becoming a delighted customer.

Lead Generation Funnel

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6 Ways We Use To Generate Quality Sales Leads

Content marketing

Create and distribute content with a primary focus on education, not selling. Content can be produced in various formats—blogs, infographics, videos, case studies, white papers.
Social media

Depending on your business, every social media platform can be a precious lead generation channel. Facebook, Twitter, Instagram and Snapchat are essential for B2C; LinkedIn is elementary for B2B.
Email

With email, you get to initiate a one-to-one conversation with your recipient, while sharing a blog, inviting them for a webinar, informing them about a product update, or offering a discount.
Webinars

Webinars require people to share their email ID, which makes it an ideal lead gen activity. Timely webinars, with relevant topics and quality speakers, can build a brand around your business.
PPC (pay-per-click) ads

Clicking on a PPC ad takes the visitor to a landing page, which collects the lead’s information. PPC ads work because they contain keywords relevant to your audience, plus they appear on page one of Google.
Display ads

Also called banner ads, display ads are like print ads for digital. Crisp copy, a persuasive CTA (call-to-action), illustrations and animation are effective elements in display ads.

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Delivering Results


  • A. Enhance branding Your brand is your calling card to the outside world; use it wisely, and you can separate yourself from your competitors. We’ll create a brand that highlights your strengths in a unique way.
  • B. Reach new customers The importance of digital media can’t be ignored, but that doesn’t mean you should abandon offline techniques, either. We’ll develop a strategy for you that take advantage of every platform available, offering you unprecedented exposure to new prospects.
  • B. Reach new customers The importance of digital media can’t be ignored, but that doesn’t mean you should abandon offline techniques, either. We’ll develop a strategy for you that take advantage of every platform available, offering you unprecedented exposure to new prospects.
  • C. Develop Campaigns Irresistible campaigns begin with marketing considerations in mind. We’ll consult with you throughout the entire development process, leaving you with new product campaigns specifically designed to appeal to your target customers, and a strategy to promote them. It’s important we listen to our customers, and here, we pass on invaluable inputs so your group grows to be a trusted name with a widening customer base.
  • D. Analyze results We will help analyze the strategies used and how they provide branding and value on investments so you get the transparency you need. After all, we value your money as much as our own!
lead Generation
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