Email is a very powerful tool for communication and marketing. Since its inception email saw many ups and downs but it never got out of the digital marketing mix. A successful digital marketing campaign always has email as an inbound marketing strategy. Email directly address the potential customer, thus it have the power to attract people and make them feel special in the form of customized marketing. It is very easy to track and very simple to create. It is more economic than PPC advertising and more easy, direct and instant than SEO. It has the charm of a website and power of lead generation, basically email is the perfect channel for digital marketing.
Email is extremely versatile in nature that offer a wide range of messages. Email Ad messages can be quite simple, or they can be fancy, multi-media in nature. The look and feel of the ad is determined by the company and the product. Some ads are only written text while others consist of pictures, video, with relevant links to the website.
Email is an inexpensive and simple way to connect with customers and potential audience, but it must be carried out with caution. A badly planned campaign can quickly lead to decrease in ROI and unsatisfied client.
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