A lead is a prospective person who has showed interest in your company’s product or service in some way. Which means, instead of giving a cold call to a random person you can directly approach to the person who already opened communication with you. For example, perhaps he took an online survey to learn more about “how to take care of your washing machine”. If he get an email from the relevant company that hosted the survey on their website about how they could help, it’d be far less invasive and unrelated than if they’d just called you with no information of whether you even care about washing machine maintenance … right?
And from a business point of view, the information that company collected about the prospect from the survey responses would help them personalize that opening communication to meet the existing needs of the potential client. Lead generation is finding unique ways to attract prospective clients to a business. It is a process to provide them with enough information to get them naturally interested in your business so they eventually warm up to your brand enough to want to hear from you.
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